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Cadbury Celebrations My Birthday Song Campaign 2023

Cadbury Celebrations My Birthday Song Campaign 2023 – Mondelez India Foods Private Limited, the confectionery giant, brings forth an innovative and delightful campaign for Indian citizens – “Cadbury Celebrations – My Birthday Song Campaign 2023.” This unique activation campaign combines the charm of personalized celebration with cutting-edge artificial intelligence technology. Participants have the opportunity to create a customized birthday song using a generative AI chatbot and various AI technologies. Let’s delve into the details of this harmonious campaign that resonates with the joy of birthdays.

Cadbury Celebrations My Birthday Song Campaign 2023

Cadbury Celebrations My Birthday Song Campaign 2023:

Organization: Mondelez India Foods Private Limited
Contest Name: Cadbury Celebrations – My Birthday Song Campaign 2023
Applicable For: Citizens of India
Last Date: 22nd July 2024
Website: Cadbury Celebrations My Birthday Song

About Cadbury Celebrations My Birthday Song Campaign

The “Cadbury Celebrations – My Birthday Song” Activation Campaign is a testament to the brand’s commitment to bringing joy and personalization to every celebration. Leveraging generative artificial intelligence technology, a leading third-party service provider’s AI chatbot, along with other AI tools, participants can generate a personalized birthday song. This campaign adds a musical touch to the birthday festivities, making them even more memorable. The integration of AI in creating lyrics, adding vocals, and composing music results in a unique and heartwarming birthday song tailored for the individual.

Eligibility Criteria

To participate in the campaign, individuals need to meet the following eligibility criteria:

  1. Be a natural person aged 18 years or above.
  2. Be a legal resident and citizen of the Republic of India.
  3. Be legally competent to enter into a binding contract under Indian laws.
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All eligible participants are referred to as “Participants,” collectively contributing to the vibrant celebration of birthdays through the campaign.

Participation Process

  1. Scan the QR code on the Celebrations pack to access the Campaign microsite: www.CadburyMyBirthdaySong.com.
  2. Register on the microsite by providing name, email ID, and mobile number.
  3. Answer a standard preset questionnaire template, providing details such as the recipient’s name, favorite food/color, and select a voice (Male/Female) and genre.
  4. A leading AI platform, employed by campaign partners, uses these inputs to generate a personalized birthday song.
  5. Participants have the option to regenerate lyrics or proceed with the customized birthday song.
  6. Once satisfied with the lyrics, participants can download the customized birthday song and share it with the intended person.

It’s important to ensure that inputs are respectful, adhering to ethical and moral standards, and avoiding offensive or derogatory content.

Campaign Period

The Cadbury Celebrations My Birthday Song Campaign is set to ignite the joy of birthdays from 22nd July 2023, commencing at 00:01 a.m., and concluding on 22nd July 2024, ending at 11:59 p.m. This one-year celebration period offers ample time for participants to immerse themselves in the melody of personalized joy.

Conclusion

Mondelez India Foods Private Limited’s Cadbury Celebrations – My Birthday Song Campaign 2023 epitomizes the brand’s commitment to creating memorable and personalized experiences. By harnessing the power of AI, participants can craft a unique musical tribute, adding a touch of magic to birthday celebrations. As the campaign’s melody resonates, it promises to make birthdays even more special, one personalized song at a time. So, unwrap the joy, embrace the celebration, and create your Cadbury Celebrations My Birthday Song!

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